Mara the Label x Salt Optics

SS24 Campaign shot in Palm Springs and Joshua Tree in collaboration with Salt Optics. Fashion collection and Creative Driection by Mara McGinley. Including production development in Los Angeles. This collection is made from deadstock silk prints and linen with an emphasis on Resortwear and an endless vacation feel. Creative process included: Fashion Sketching, Design Development, Moodboards, Sourcing material, Product Development through Overseeing Sampling, Fittings & Patterns, Digital Marketing.